Privacy Policy

HomePrivacy Policy

Last Updated 01.01.2024

 

Who we are

Elite Speed Factory (“Elite Speed Factory”, “we,” or “us”) provides a variety of services and features directed to coaches, sport enthusiasts and athletes through our online and mobile fitness offerings.

We are made up of different two different legal entities:

  1. Elite Speed Factory . We provide our services via www.elitespeedfactory.com
  2. Train Heroic, LLC . The TrainHeroic Services are provided through its websites www.trainheroic.com

What personal data we collect and why we collect it

Information You Provide Directly To Us. We may collect the following categories of Personal Data if you provide it to us:

  1. Contact information, which includes name, mailing address, telephone number, e-mail address;
  2. Account registration information, which includes first name and last name, email address, primary sport, gender, username and password;
  3. Profile information, which includes photos, date of birth, weight, geo-location information, activity information, equipment usage, challenge information;
  4. Information regarding your account and subscriptions, such as account type, expiration date; coach information and sponsor information;
  5. Your training plans and programs, goals, workouts, events, recovery, training progress and performances, heart rate, and other training metrics;
  6. Videos you record and provide relating to your workouts and goal performances;
  7. Payment information, such as billing contact information, payment methods, transaction history and payment amounts;
  8. Information you provide to us when inquiring about our products or services;
  9. Any other information you provide to us, including both private messages and user generated, publicly posted content.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

Types of cookies we use:

1. Strictly Necessary Cookies: These cookies are essential in order to enable you to move around the website and use its features. Strictly Necessary Cookies may not be disabled.


2. Analytics Cookies: These cookies collect information about how visitors use a website, for instance, which pages visitors go to most often. These cookies do not collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve
how the website works. By using our website, you agree that we can place these types of cookies on your device.


3. Functionality Cookies: These cookies allow the website to remember choices you make and provide enhanced, more personal features. For instance, these cookies can be used to remember the volume level you prefer to use when watching videos on our website. The information these cookies collect may
be anonymized and they cannot track your browsing activity on other websites.

You can control the use of cookies at the browser level by setting your web browser controls to accept or refuse cookies. If you choose to block all cookies (including essential cookies) you may not be able to access all or parts of our Sites and Services.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Changes and Updates

We reserve the right, in our sole discretion, to modify, update, add to, discontinue, remove or otherwise change any portion of this Notice, in whole or in part, at any time.

When we amend this Notice, we will revise the “Last Updated” date located at the top of the document. We will also take reasonable steps to ensure you are made aware of any material updates including providing you direct communication about such changes or providing a notification through the services, as appropriate.

If you provide personal information to us or access or use our Sites after this Notice has been changed, you will be deemed to have unconditionally consented and agreed to such changes. The most current version of this Notice will be available on the Sites and Apps and will supersede all previous versions of this Notice.

Who we share your data with

We may share information with third parties in the following instances:

  1. When we are required to do so by law.
  2. In connection with any legal proceedings or prospective legal proceedings.
  3. To establish, exercise, or defend our legal rights, including providing information to others for the purposes of fraud prevention.
  4. When we reasonably believe it is appropriate to apply to a court or other competent authority for disclosure of that Personal Data where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that Personal data.
  5. We may share information with other persons or entities as part of our own corporate transactions, such as during financing or any asset sale.

How long we retain your data

We will store your Personal Data for as long as:

  1. You maintain an account with us;
  2. You continue using our Sites and Services;
  3. Your Personal Data is stored in our backup servers and/or services;
  4. As long as we are legally required to retain the Personal Data. Data can be deleted upon request.

What rights you have over your data

You have the right to:

1.            Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

2.           Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

3.            Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

4.           Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

5.            Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

(a)            if you want us to establish the data's accuracy;

(b)           where our use of the data is unlawful but you do not want us to erase it;

(c)           where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or

(d)           you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

6.             Request the transfer of your personal data to you or to a third party. We will provide to you (or a third party you have chosen) your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

7.            Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

8.          You also have the right to ask us not to continue to process your personal data for marketing purposes.

9.         You can exercise any of these rights at any time by contacting us at support@elitespeedfactory.com

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Subject to your consent where required by applicable law, we collect, process, and disclose sensitive personal information for purposes of: providing goods or services as requested; ensuring safety, security, and integrity; countering wrongful or unlawful actions; short term transient use such as displaying first party, non-personalized advertising; performing services for our business, including maintaining and servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of our business; activities relating to quality and safety control or product improvement; and other collection and processing that is not for the purpose of inferring characteristics about an individual. We do not use sensitive personal information beyond these purposes.

Minimum Age Requirements

Our Services are not directed to children. You’re not allowed to access or use our Services if you’re under the age of 13 (or 16 in Europe). If you register as a user or otherwise use our Services, you represent that you’re at least 13 (or 16 in Europe). You may use our Services only if you can legally form a binding contract with us. In other words, if you’re under 18 years of age (or the legal age of majority where you live), you can only use our Services under the supervision of a parent or legal guardian who agrees to the Agreement.

How we protect your data

When you register for an account with us, you will be required to choose a password which enables you to access our Sites and Services.

You are responsible for keeping this password confidential and for all activity that takes place through your account credentials. Do not share your password with anyone.

If your password is compromised, change your password within your account. If you believe your account may have been compromised,
please notify us immediately.

We take industry standard security measures to protect your information. We also have put into place appropriate agreements and/or procedures with our service providers to ensure that your Personal Data is treated consistent with applicable data privacy and security laws.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot and do not guarantee the security of your data.

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

To protect your privacy rights and to ensure you have control over how we manage marketing with you:

  1. We will take steps to limit direct marketing to a reasonable and proportionate level and only send you communications which we believe may be of interest or relevance to you; and
  2. We will provide accessible means for you to update or correct your personal profile, or change your preferences for the way in which you would like us to communication with you, including how you receive details of latest offers from us.

If you have an online account with us, the easiest way to make updates to your marketing preferences and/or change your personal details is to log onto your account. You can also click the “unsubscribe” link on any online newsletters you receive or contact customer support team at support@elitespeedfactory.com.

Be aware that if you unsubscribe from our marketing communications we may be unable to notify you of tailored services or offer to meet your needs. If you unsubscribe from marketing communications from us, you will still receive transactional and service messages from us regarding your Events and/or registrations.

We undertake profiling, automated decision making, and analytics to improve our Sites, Apps, and Solutions by providing personalized experiences, location customization, personalized help, and instructions. This means that we may automatically process personal information to evaluate certain personal aspects about you to predict your personal preferences, interests, behavior, or location. Based on our analysis, we then send or display communications or content specifically tailored to your interests and needs.

Some of the purposes for which we engage in profiling, automated decision making and analytics include:

a) to obtain a better understanding of what you would like to see from us and how we can continue to improve our services for you; to personalize the service and offers you receive from us;

b) to provide you with tailored content online and optimize your experience of our Sites;

c) to provide you with tailored advertisements on other websites you visit and social media and digital platforms;

d) to share marketing material we believe may be of interest to you, including from other ACTIVE entities and our third party partners;

e) to help us operate our services more efficiently; and

f) to authenticate log-ins on our Sites and detect and prevent fraud.

Industry regulatory disclosure requirements

Information for European Union and United Kingdom Residents

To the extent that the Sites with which you are interacting are directed at United Kingdom or European Union residents, this section of the Notice applies to you.

You have specific rights with regard to the processing of your personal data.  When ACTIVE as a business for the purpose of processing your personal data, you can contact us using the information provided in the “Contact Us” section of this Notice with regard to the following rights.  You may also contact our Data Protection Officer at support@elitespeedfactory.com.

What does this mean?

Right to be informed

You have the right to be provided with clear and easy-to-understand information about how we use your personal information. This is why we are providing you this Notice and we may provide other forms of notice, as appropriate or required by law, in the services.

Right to access personal information

You have the right to access and receive a copy of personal information we hold about you.

Right to data portability

In some circumstances, you have the right to receive the personal information you request from us in a format that is user-friendly and enables you to transfer it to another provider.

Right to rectification

You have the right to correct or update your personal information if it is outdated, incorrect or incomplete.

Right of erasure ("right to be forgotten")

In some circumstances, you have the right to have your personal information erased or deleted.

Right to restrict/suspend processing of personal information

You may object to processing of personal information that is based on legitimate interest. You may withdraw consent for processing that is based on consent (this includes the right to opt out of direct marketing).

Right to information about information transfers

You have the right to obtain a copy of documents related to the safeguards under which your personal information is transferred outside the EU.

Right to complain to a supervisory authority

You have the right to contact the data protection authority in your country to complain about our data protection and privacy practices.

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